July 7, 2023

How to Get Startup Funding: A Step-by-Step Guide

Starting a business is a risky endeavour, with only about 50% of new businesses actually surviving beyond five years. And even fewer go on to achieve great success.

One of the biggest challenges facing startup founders is raising enough money to get their businesses off the ground. Without funding, it can be difficult to hire employees, develop products, and market your business.

If you're a startup founder, you need to know how to get funding. In this blog we’ll walk you through a step-by-step guide to getting startup funding.

Step 1: Do Your Research

Before you start looking for funding, it's important to do your research and understand your options. There are a number of different ways to get startup funding, and each option has its own pros and cons.

Some of the most common sources of startup funding include:

  • Bootstrapping: This is the process of funding your business with your own money. This can be a good option if you have the financial resources to do it. However, it can be difficult to grow your business quickly when you're bootstrapping.
  • Friends and family: This is another option for raising startup funding. If you have family and friends who are willing to invest in your business, this can be a great way to get started. However, it's important to make sure that you're not putting your personal relationships at risk.
  • Crowdfunding: Crowdfunding is a way to raise money from a large number of people. There are a number of different crowdfunding platforms available, such as Kickstarter and Indiegogo. Crowdfunding can be a great way to get the word out about your business and generate excitement about your product or service. However, it's important to set realistic goals and be prepared to work hard to promote your campaign.
  • Angel investors: Angel investors are wealthy individuals who invest in early-stage businesses. Angel investors can provide you with the capital you need to get your business off the ground. However, they typically expect a high return on their investment.
  • Venture capitalists: Venture capitalists are investment firms that invest in early-stage businesses with the potential for high growth. Venture capitalists can provide you with a lot of capital, but they also expect a lot of control.

Step 2: Create a Business Plan

Once you've chosen a funding source, it's time to create a business plan. A business plan is a document that outlines your business goals, strategies, and financial projections. It's an essential tool for any startup founder, as it will help you attract investors and secure funding.

Your business plan should include the following sections:

  • Executive Summary: This is a one-page overview of your business. It should include your company's mission, vision, and goals.
  • Company Description: This section provides more detail about your business, including your products or services, target market, and competitive landscape.
  • Marketing Plan: This section outlines your strategies for reaching your target market and generating sales.
  • Financial Projections: This section provides detailed projections of your company's income, expenses, and cash flow.

Step 3: Pitch Your Business

Once you have a business plan, you need to start pitching your business to potential investors. This is where your charisma and communication skills will come in handy. You need to be able to clearly and concisely explain your business idea and why it's worth investing in.

When pitching your business, it's important to be prepared to answer questions from investors. They will likely want to know about your experience, your team, and your market research. Be sure to have answers to these questions ready before you start pitching.

Step 4: Build Relationships

In addition to pitching your business, it's also important to build relationships with potential investors. This means attending industry events, networking with other entrepreneurs, and getting involved in your local startup community. The more people you know, the more likely you are to find someone who is willing to invest in your business.

Step 5: Be Patient

Getting startup funding takes time and effort. Don't get discouraged if you don't get funded right away. Keep pitching your business and building relationships with potential investors. Eventually, you will find someone who is willing to invest in your vision.


Getting startup funding is not easy, but it is possible. Don't give up on your dream of starting a business. With hard work, dedication, and a great business idea, you can achieve anything.

Remember that investors want to invest in people who are passionate about their business, and if you’re not, it will be difficult to convince others accordingly. If you're not prepared to put in the long hours and make sacrifices, then you're not likely to be successful.

Don't give up if you don't get funded right away. Keep pitching your business and building relationships with potential investors. Eventually, you will find someone who is willing to invest in your vision.

We recommend chatting with the team at FounderCatalyst for specialist support on getting yourself investment ready - they can help with all legal documentation you need and expert guidance on fundraising.

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